Jumping on the celebrity fashion designer bandwagon, Selena Gomez has crafted a collection of clothes for the Kmart juniors department.
The “Wizards of Waverly Place” babe is hoping to revamp the discount store’s reputation with some new looks at affordable prices.
Selena explained, “[It's] the whole Texan cowgirl meets the glam Boho chic of Hollywood. Since the announcement, we added a lot of accessories. I love scarves, and long necklaces and cute bangles. It’s constantly changing, which is cool. It will change with me.”
Sears Holdings VP John Goodman added, “She will be the centerpiece of the juniors business and hopefully add credibility to the apparel business in the whole Kmart store. This is part of the plan to revamp and revitalize the apparel business at Sears and Kmart.”
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